The social media has taken the business world by storm. But it’s only when you use it right that you can really make the most of it. Not every business can thrive in the social media world which is why you need the tips above to know how what not to do on social when marketing for your start up.
Learn from mistakes holds true for every other situation but social media. With everything on social becoming grander than ever, many businesses are thriving online. But that’s not the case with start ups. When you are using the social media platform to raise your start up’s marketing quotient, you must know what not to do, else you are in for a major blunder.
When to use Facebook, Pinterest, etc?
With more than 1.44 billion monthly active users, there are many people to target on Facebook. This is why you must know your target audience. You must be clear on your target audience and then find out where they are active. Marks & Spencer launched Instagram this year, after having realized (though they took a long time) that their audience is highly active there. Facebook and Pinterest work when you have highly visual content, on the other hand, Twitter is to broadcast your message.
This is something Socio Square did. Way before world realised the potential of likes and connections and followers, they launched NyooTV ad got over a million fans for this online TV platform. The idea was to focus on how to use social media well. One has to think out of the box on how to use social media. Look at what the competitors are doing and where they are faltering.
Neither too much nor too little
So once you have a social platform in place, you then must commit to it. That being said, do not go overboard with it. Tweet often, but don’t over do it. Don’t bombard your LinkedIn company in order to create impressions.