Top 7 Digital Marketing Training Institutes in Pune 2019

Digital marketing skills are in high demand, but the skills gap in this field is widening, which increases the potential for jobs in the digital marketing industry. Some big giants in the digital world like Google, LinkedIn, and Twitter are looking for digital marketing professionals, and there couldn’t be a better time to pursue a course in digital marketing.

Digital marketing has gained strength because it is a relatively new marketing method in which a company promotes or advertises about their brand using digital devices. Since more and more people are getting hold of a smartphone, the importance of digital marketing has seen a big leap.

A digital marketing course would be designed to teach you about the whole digital marketing ecosystem. A typical digital marketing course would comprise of topics like principles in digital marketing, website design, Search Engine Optimization, Google AdSense or affiliate marketing, Search Engine Marketing, Social Media Optimization and Google Analytics.

It has been established already that digital marketing is not some trend. Everyone is going digital due to the affordability of the digital realm and businesses prefer a digital marketing expert rather than turning to conventional methods like an expensive consumer survey.

According to a report by Burning Glass Technologies, 40% of the job openings in marketing are specifically for digital marketing professionals. Moreover, Forrester Research has predicted that digital marketing would account for around 35% of all marketing expenditure by 2019. This speaks volumes of the scope and potential of this field.

What to Look for in Training Institutes that Offer this Course?

Being committed to a course is one thing, but it is equally important to choose the right training institute from which you would be pursuing your digital marketing course. There are some features that you need to consider in an training institute before you make the final call about where you want to go:

  • Faculty: An training institute is most importantly determined to be good or best by the composition of its faculty members. Faculty members may be experienced or new teachers, but it should be kept in mind that a credible faculty has members with an enriched experience in the field itself.
  • Course Curriculum: A digital marketing course needs to have some fundamental papers to be studied, and the right course curriculum would define that. Not only this, but the extent of the course and the frequency of classes in a week are some factors about the curriculum you need to consider.
  • Certifications: Another crucial factor while choosing the right college for your digital marketing course is the kind of certifications a college will be giving you on the completion of the course. It depends on what kind of degree you want- a diploma, a full-time postgraduate major or a certificate course. Depending on your needs, you need to check every training institute for its certifications.
  • Duration: Digital marketing courses typically range from 3-6 months. It is up to the individual how much time they are ready to devote to learning about digital marketing, based on which, they can find the institutions that suit their needs.
  • Online or Offline: These days many digital marketing training institutes offer their courses in two modes-online and offline. For a working professional or student involved in another full-time course, an offline mode of study is recommended. However, if the individual is physically ready to go to, the online mode may be a better option.
  • Fee Structure: IIt is advisable to consider the different structures of fees in various colleges while trying to select a college. One will find that the tuition fee may vary from one digital marketing training institute to the other. Depending on how much one is ready to spend, one can make a decision.
  • Job Assistance: This is one of the essential pointers of a good college for digital marketing training. The most common reason people take up a course in digital marketing is that they are looking for relevant jobs after the course, and a training institute should have ample resources or counselling sources in it to help you get that job.

Why Choose Pune as a Digital Marketing Learning Destination?

Pune has always been famous for being a student-friendly city. Out of all the metropolitan places in India, the city of Pune is considered to provide an enjoyable yet resourceful college life to the people who pursue a course there.

A digital marketing training in Pune is no exception, and the city’s active corporate life is a testament that students can even get some hands-on experience while pursuing their course in digital marketing as well as bag a job within the city after they are through the course. The strategic location of Pune is also a positive feature. Most importantly, Pune has some of the country’s best digital marketing colleges.

Classroom Training vs Online Training

If you are struggling to decide between the classroom or online mode of digital marketing courses, have a look at the advantages and disadvantages of both the methods.

  • Classroom Training Pros:
    • On-the-spot help from the trainer in case of any queries
    • Interaction with other learners which enriches teamwork
    • More scope for varied methods of learning via lectures, workshops, seminars and exercises
  • Classroom Training Cons:
    • Relatively more expensive
    • Time-consuming
    • Gathering course material can be cumbersome
  • Online Training Pros:
    • Flexible schedule give a chance to learn at your own pace
    • Individualized learning helps some students perform better
    • May aid in increased productivity by saving time
  • Online Training Cons:
    • Usage of technology not easy for everyone
    • Lack of interaction among peers
    • Requires robust personal discipline to catch up with learning

Top 7 Digital Marketing Training Institutes in Pune 2019

Here is a list of the top 7 digital marketing training institutes in Pune


First Digital Marketing Training Institutes in Pune

First Digital Marketing Institute

ETL Hive

ETLhive is a premier trainng institute that offers digital marketing training in Pune and gives insight into the advanced training for the field.

Course Curriculum

The Digital Marketing Course at ETLhive focuses on the fundamentals of digital marketing activities like SEO, SEM, content marketing, paid campaign, e-commerce marketing, social media marketing, and any other form of digital media. The syllabus also extends to non-internet channels and gives training for Google AdWords Certification, Google Analytics Certification, as well as Ad Servers Display.

The training institute offers weekend courses at various branches. It also provides training in three modes-customers, corporate and online training.

Any fresher or working professionals with any skill set can join the course.

Faculty

ETLhive has training professionals that are highly qualified and have hands-on industry experience. The trainers are also professionals who have expertise in multiple systems like blockchain, data analysis, Hadoop and Linux administration, Python and many more.

Contact:

  • Address: ETLhive, Floor #03, Shreeji Vihar, Above Gmart, Kunal Icon Road, Pimple Saudagar, Pune-411027
  • Phone: +91-8055020011
  • Website: www.etlhive.com
  • Email: mail@etlhive.com

Differentiating Factor

ETLhive has a unique feature of repetitive lectures because of which you will never miss out on a topic. The training institute also has multiple centres across Pune in areas like Pimple Saudagar, Nal Stop, and Kharadi.

This training institute also arranges demo sessions for all its courses across all the branches. Also, for the digital marketing course, they also organise live-projects so that students get extensive practical knowledge about the concepts that they learn in theory lectures.

ETLhive caters to students’ doubts even after they have completed the course, and provide job training and guidance as well. The training institute boasts of 100% placement for the digital marketing course.

Second Digital Marketing Training Institute in Pune

Nexgen School of Digital Marketing

Nexgen School of Digital Marketing

NSDM was founded in 2015 with the aim of converging the best training methods in digital marketing at one place. Considered to be one of the most sought-after training institutes for digital marketing in Pune, the college was founded by MBA graduates Harshit Gupta and Arpit Khurana. The training institute is also known for its live interactive digital marketing courses.

Course Curriculum

The training institute offers an Advanced Programme in digital marketing which is a stand-out feature. It is a 3-month course covering a total of 60 hours of learning. The training institute provides seven certifications some of which include Facebook Blueprints, Hubspot Inbound marketing and even Google Adwords. Covering the entire course in 18 modules, students are exposed to practice for digital marketing via assignments, quizzes and live projects. Some of the notable modules include email marketing, marketing and sales automation, and website planning and analysis.

Faculty

The faculty consists of the founder of the training institute, Harshit Gupta and Arpit Khurana who are also the founders of a digital marketing agency “Hash and Karma”. Rishi Kappal is another member of the trainer team who is the CEO of EDUGILD Global Edtech Accelerator. The trainers are extremely experienced and reputed in the area of digital marketing.

Contact Details

  • Address:
    • Koregaon Park Branch: 304 & 305, 3rd Floor, Gera Legend, Near German Bakery, North Main Road, Koregaon Park, Pune, Maharashtra.
    • Deccan Branch: 872, Saikrupa Apartment, 2nd Floor, Opposite Sane Dairy, Bhandarkar Road, Deccan, Pune Maharashtra 411004.
    • Baner Branch: Row House 2, Legend Fragrance, Lane Number 2, Near Westside, Laxman Nagar, Baner, Pune, Maharashtra 411045.
  • Mobile :    +91-880 634 0515
  • Website : www.nsdmindia.com
  • E-Mail : info@nsdmindia.com

Differentiator Factor

NSDM is a unique digital marketing training institute as it provides its students with LMS software access for a lifetime. The institute is also efficient in placement and career guidance as it runs a transition program by the alumni of Stanford Business School. Additionally, it guarantees 100% placement or internship opportunities and access to the extensive network of Facebook community’s digital marketers.

NSDM imparts training by following 5 mantras of learning-New learning by lectures, more learning by workshops, application of the teaching by live projects and internships, solving problems by interaction with experienced marketers, and changing the face of digital marketing world by continually upgrading the lecture content.

Third Digital Marketing Training Institute in Pune

L.I.P.S India

L.I.P.S India

L.I.P.S India was founded in 2011 and has already taught more than 5000 students so far. The training institute was a brainchild of a team of IIT and IIM alumni and industry experts who wanted to impart training in the field of digital marketing.

Course Curriculum

The duration of the course is 3-4 months depending on the weekday or weekend batch of classes. The course is designed to introduce the students to fundamentals of website structure. In addition to that, the syllabus includes training in SEO (on-page and off-page), Google AdWords, social media marketing, CRO and many more essential tools of digital marketing training.

For practical application of the learning, students are exposed to live projects like WordPress Website Creation, and free access to paid platforms like Google Analytics.

Faculty

The trainers at L.I.P.S India are well-experienced professionals in the digital marketing and website designing field. Some of them like Mr Viren Patel have had a decade of experience working in TATA Interactive Systems. Mr Anand Kumar has been a business head for healthizen.com.

Contact Details

  • Address: L.I.P.S, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North main road, Koregaon Park, Pune Maharashtra 411001
  • Phone: +91-9923744226, +91-9833458906
  • Website
  • Email: contact@lipsindia.com

Differentiator Factor

The trainers at the training institute have had hands-on experience in real companies that cater to digital marketing needs. Every batch in the training institute gets to foster a real-time Google Campaign and learn from Google Partners.

In fact, the website, and social media domains of the training institute are delegated to the students for maintenance and upgradation which teaches them valuable lessons in responsibility and digital marketing.

Fourth Digital Marketing Training Institute in Pune

Victorious Digital

Victorious Digital

Founded by Mr Atul Sharma in 2014 with the goal of training students for the upcoming digital revolution in the world, Victorious Digital is one of the few training institutes in Pune that provides classroom digital marketing training. So far more than 1500 students have completed their courses in digital marketing from here and gotten placed or started their own ventures.

Course Curriculum

The digital marketing course takes three months to complete and has a total of 31 modules. Some basic modules include SEO, SEM, web analytics, email marketing, and social media marketing. The idea of an exhaustive list of modules in the course was designed to equip students with the best capacity in digital marketing. Hence, some advanced concepts like affiliate marketing, lead generation for business, and Google Algorithm are also taught.

Faculty

The faculty at Victorious Digital consists of the founder as well as experts in the field of digital marketing. With years of experience in website designing, digital marketing and sales strategy, the trainers are committed to not just imparting theoretical digital marketing training to the students but also share some important takeaways as marketers with the students.

Contact

Address: Shivaji Nagar, JM Road, Above Panchali Hotel, 3rd Floor, Office No – 310

Phone:9545022110

Web: victoriousdigital.in

Email: victoriousdigital2015@gmail.com

Differentiator Factor

The fundamental aim of the digital marketing course at this training institute is to make the graduates the best professionals in their industry. The training institute provides flexible course timings, 100% job assistance and also a chance to attend a demo lecture.

In terms of training, the course entails the students to get involved in live projects and website development seminars to finally attain certification by Google. The fee structure at Victorious Digital is also affordable for most students.

Fifth Digital Marketing Training Institute in Pune

Training Institute Pune

Training Institute Pune

TIP by Optimised Infotech is a leading digital marketing training institute in Pune. It was established in 2010 and operates regular and online courses across five branches in Pune. The training institute also offers IT services and training for potential candidates and has built an excellent reputation of providing its students with the best career consultation.

Course Curriculum

The digital marketing course at TIP helps students understand various online promotion skills and solve real-time marketing problems faced by businesses. The curriculum is intensive with 40 modules within the course structure. After completion of the course, the students are well equipped to design websites, enter any e-commerce arena, employ various digital marketing tools and also apply the tools on multiple mediums apart from the web.

Faculty

The faculty at TIP is exceptionally experienced. It consists of trainers who are working professionals from major multinational firms and who have many years of expertise in the software field. Trainers have a personalised style of teaching, and they also provide basic information like domain knowledge for various courses.

Contact Details

  • Address:
    • KOTHRUD: Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038
    • WAKAD: Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057
    • SHIVAJINAGAR: C 13-B Building, Shreenath Plaza, Dnyaneshwar Paduka Chowk, Fergusson College Road, Shivajinagar, Pune 411005
    • HADAPSAR: TIP – C/O Vision Academy 2nd Floor,  Ajinkyatara Building, Malwadi Rd, Hadapsar, Near SM Joshi college Pune, Maharashtra 411028
    • CHINCHWAD: TIP – C/O MITCON eSchool 1st Floor,  Manik Raj Park, Opp. Heritage Plaza, P. C. Link Road, Chinchwad, Pune, Maharashtra 411033
  • Phone: +91 8007122500
  • Website: www.traininginstitutepune.in
  • Email: info@traininginstitutepune.in

Differentiator Factor

One of the most striking features of the digital marketing course offered by TIP is the vast number of digital marketing tools that a student gets trained for utilising. There are as many as 50 tools for digital marketing and web designing. Apart from that, the course is flexible because of which anyone can join it-a student or a working professional.

TIP also provides 100% job placement assistance after completion of the course. In the process of training, the students are supposed to get practical experience through live project and workshops so that they do not enter the job market with only bookish knowledge.

Sixth Digital Marketing Training Institute in Pune :

SDM


School of Digital Marketing

Established in 2009, the School of Digital Marketing has spread over eight branches all over India. It has trained more than 8000 students in Pune alone and offers more than 10-advanced courses. The training institute offers a regular digital marketing course but is also famous for its crash course in digital marketing.

Curriculum

Spanning over three months in duration, the digital marketing certificate course at SDM covers 10 major topics like SEO, content marketing, web analytics, SMO, social media marketing, SEM, conversion optimisation, email marketing, Mobile SEO as well as affiliate marketing.

The digital marketing course also enables students to become certified in Google Adwords.

Some additional concepts that are taught as a part of the course are website traffic, marketing strategy analysis, sales strategy and conversions, and many more marketing and sales related modules.

Faculty

The trainers at the training institute are professional marketing practitioners. Mr Rohit Shelwante is the founder of the training institute and a certified leader in digital business strategy. Mr Ashwani Paswan has worked with Google AdWords and is a certified Google digital marketing trainer. Mr Swapnil Narake has a decade-long experience in business development and online marketing.

Contact Details

  • Address: Office No 102, Eiffel Square Building, Opp Tilak Smarak Mandir, Tilak Road, Pune -411030
  • Phone: 020-24486389
  • Website: www.schoolofdigitalmarketing.co.in
  • Email: info@schoolofdigitalmarketing.co.in

Differentiator Factor

SDM has a  unique scholarship opportunity for students and also offers special discounts to students who have graduated from certain universities and colleges. The training institute also offers free domain hosting for students and holds an excellent placement record. What makes SDM a great digital marketing training institute is that it is designed to make students of today, the best digital marketing experts of tomorrow. The trainers are certified industry experts and students get hands-on experience for website creation as well as they are exposed to live campaigns.

Seventh Digital Marketing Training Institute in Pune :

Sourcekode Training Institute

SourceKode Training Institute

It is a pioneer training institute in providing IT training to professionals as well as college students. The training institute is a member of the NASSCOM, Mahratta Chamber Of Commerce Industries & Agriculture (MCCIA) as well as Indian Testing Board(ITB). The training institute was established in 2012.

Curriculum

The curriculum at Sourcekode was designed by industry experts, so it covers a good range of modules. SEO, SEM, PPC management, Google AdWords certification, SEO, social media advertising are some of the basic modules offered.  A unique set of modules offered here are App Store Optimisation and Play Store Optimisation for Android and iOS platforms.

Faculty

The trainers at this top digital marketing training institute are seasoned professionals in the domain of software development as well as sales and marketing backgrounds. They are the ones behind the careful and creative design of the unique course that is offered by the training institute. Every trainer has a minimum of 5 years of experience in the industry.

Contact Details

  • Address: 101, 1st Floor, Mohar Apartment, Dr Ketkar Road, Near Kamala Nehru Park Chowk, Erandwane, Pune, Maharashtra 411004. Third Floor, Bhagyashree Building, Baner Road, Opposite Ivory Estate, Varsha Park Soc, Aundh, Pune, Maharashtra 411045.
  • Phone: +91 8408839923
  • Website: www.sourcekode.in
  • Email: info@sourcekode.in

Differentiator Factor

The best thing about the training institute is the way in which its trainer impart digital marketing training with a particular focus on the basic as well as advanced concepts. The training institute offers an exclusive membership for students by which they get access to paid platforms and also gives its students the opportunity to get internships with some of the best companies and startups.

SourceKode Training Institute’s digital marketing course is special because it goes one step further and incorporates topics like app development and app-based marketing, proving that the courses are designed as per the latest developments in the industry.

Conclusion

Digital marketing is rendered as an essential tool as it can be used to market any product or service in any industry. The art of digital marketing involves creating online content that answers any client or buyer needs. Digital marketing allows you to choose and connect with a target audience with the help of new technological tools. This field is also open to freshers and working professionals alike. You could be a student, a full-time professional, a homemaker or even an entrepreneur with basic computer skills and just that qualifies you for pursuing an excellent digital marketing course.

The ultimate thing that is taught in a digital marketing training course is the implementation of a marketing campaign on any kind of digital platform. But that does not mean you will be just tied down to a narrow spectrum of the marketing field. Digital marketing is a dynamic area, and it only opens multiple doors for your career as it is the future.

Digital Marketing as a Career

Choosing digital marketing as a career leaves many options open for you since it is a path that is inclusive of technical work, creative inclination and even an entrepreneurial spirit. This means that there will be many avenues open to you once you choose to lead your career in digital marketing.

It is best to zero in on one or two aspects of the field and continue learning more and more along the way.

Since technology and the digital world, in general, is ever-changing and has constant innovations, it makes digital marketing a consistently engaging space. There is always something new to learn.

Finally, a career in digital marketing would mean a fast-paced, evolving job with great potential for advancement. This space combines analytical ability, creativity and technical knowledge of a person to convert them into a definitive skill set that helps them understand the consumers.

Jobs in Digital Marketing

For fresh digital marketing graduates, here is a list of jobs that they become fit to apply for after the completion of their digital marketing training:

  • Digital Marketing Manager
  • Digital Director
  • Web Developer
  • Web Designer
  • Social Media Executive/ Manager
  • SEO Executive/Expert
  • SEM Expert
  • PPC Expert
  • Content Marketer
  • Analytics Manager
  • CRM Manager
  • Email Marketing Manager
  • E-commerce Manager
  • Digital Agency Account Director
  • Content Writer
  • Data Analyst
  • Inbound Marketing Manager
  • Google Analytics Expert

Degree Courses in Digital Marketing

  • India: Digital marketing courses that are offered by various training institutes and colleges in Pune offer certificates after completion of the course. The types of degrees that are offered may vary from college to college. There may be a certified digital media marketing master certificate, but it has to be noted that in Pune, most digital marketing courses will offer a certificate. In Pune, there is also an opportunity to get a postgraduate certificate in digital marketing (Symbiosis Centre for Distance Learning).

The duration of the courses range from 3-6 months, and the modes can be online, offline or distance or regular. The guarantee of all training institutes is that they provide a valid certification of the training with practical experience in digital marketing.

  • Abroad: As opposed to the short duration of digital marketing courses in India, the courses outside India in most places are run for 1-2 years and can be offered in the form of Master of Art, Master of Science, or even within an MBA format. In the European region, University of South Wales offers both an MA and an MSc in digital marketing. In Australia, Melbourne Business Schools provides digital marketing training within an MBA degree.

In the United States, one can opt for the MSc digital marketing course offered by theTraining Institute of Digital Marketing in California. Similarly, in Canada, the Canadian Business College provides a digital media programme.

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Posted by Yogit Tyagi