Top 7 Digital Marketing Training Institutes in Kolkata 2019

With the digital world expanding its reach far and wide, every individual, and every organisation operates on the internet. Digital marketing has gained immense currency in this process. It is a field which encompasses all the marketing tools that utilise the medium of internet or electronic device.

Digital marketing is the most sought-after skill for any professional who has roles pertaining to PR, media, or communications. In fact, digital marketing training is so versatile that it can open doors for sales and marketing professionals, entrepreneurs, students, IT and HR professionals, or anyone interested in the field.

Digital marketing training is much more than just learning the art of advertising product or services. Professional digital marketing courses entail learning various tools like Paid Search, Search Engine Optimisation, content marketing, social media marketing, email marketing, marketing automation, and many more concepts. 

The value of digital marketing is ever growing, and there is an increasing demand for digital marketing courses for a number of reasons. Digital media’s adoption rate by people has seen exponential growth since 2005. According to reports, over 40% of the world’s population uses the internet today.

Furthermore, there is a clear gap between the high demand for digital advertising and the relatively lesser number of skilled digital marketing professionals.

Not just that, the internet is a place of quick changes which means digital media platforms alter often. This necessitates an update in skills for those professionals who are already in the digital marketing industry.

Finally, since 2015, there has been a boom in Internet-based businesses which has put more pressure on the talent gap, increasing the need for digital marketing talent.

Things to Look for in Institutes before Taking up Digital Marketing Course

There are a number of factors every potential digital marketing student should consider before choosing the institute in which they want to pursue a digital marketing course. These determinants are:

  • Faculty: The faculty of marketing and/or digital marketing in an institute is one of the most important indicators of how well your digital marketing training will go. The faculty members of a digital marketing institute are going to be your potential mentors and guides, the professionals who will teach you basics. So it is most important that you go through the details of the faculty in various institutes before making a decision.
  • Course Curriculum: A course curriculum has the power to decide how well you will perform as a digital marketing professional. A good course curriculum will include papers that will not only teach you the fundamentals of digital marketing but also offer added skills and specialisation.
  • Certifications: There are various certifications in the academic realm of marketing that hold weight when it comes to how valuable a digital marketing institute is. Your determinants in this respect should be what kind of certification you will be awarded after the end of your course. A competent digital marketing institute should offer you either one, or many out of these: Google AdWords Certification, Facebook Planning Professional, Hootsuite Social Marketing Certification, Hubspot Content Marketing Certification, and PCM-digital marketing.
  • Duration: Depending on what area of digital marketing you are looking for, you should zero in on the duration that a digital marketing institute has scheduled for a course.  Courses vary between 3-5 months to 1 year and can be through many modes. Choosing an institute on the basis of duration depends on the time you can commit.
  • Online or Offline: Some institutes offer only offline or online mode of digital marketing course while some offer an option between both. Based on your learning preference and in what medium you want to undertake the digital marketing training, you may choose the institute of your choice.
  • Fee Structure: This is an important determinant as well, as prospective students need to understand that when it comes to skills acquisition in digital marketing, how less or how much money a course is asking for is subject to what they can comfortably afford. Hence, choose the institute after working on your course funding options.
  • Job Assistance: Most candidates enrol for digital marketing courses in the hope of a guaranteed working opportunity. It has been established that there is a shortage of digital marketing talent in the industry, so a job is almost always a given. However, the kind of organisations and companies that a digital marketing institute has a tie-up with for recruitment is a major game changer for its students’ future. One must choose an institute that has a reputation for helping their course candidates in terms of job assistance and employment guidance.

Kolkata as a centre of Digital Marketing Learning

Kolkata is a place in India that fast adapts to the new and upcoming needs of business and education. It is natural then that Kolkata also houses institutes that provide excellent digital marketing courses and training. There are more than 15 eminent digital marketing institutes in Kolkata with choices of an offline and online mode of learning.

Kolkata as a city offers a range of accommodations for students with a culturally rich heritage to explore in free time. When it comes to digital marketing job opportunities, Kolkata as the capital of West Bengal is a hub of careers sprouting out of digital marketing. 

Deciding between Classroom Training and Online Training

Classroom Training

  • Pros:
    • Fewer Distractions and Personalised Teaching
    • Interactive Learning with peers for critical thinking
    • Teamwork that enhances networking
  • Cons:
    • Uniformity of teaching may slow down your pace
    • Dependence on teachers
    • Lack of flexibility
    • Online Training

Online Training

  • Pros:
    • Time and cost efficient
    • Reusable study materials
    • Ease of access across the world
  • Cons:
    • Lack of networking and group activities
    • An absence of additional learning opportunities
    • No guarantee of immediate support

Top 7 Digital Marketing Training Institutes in Kolkata 2019

First Digital Marketing Training Institute in Kolkata :

Top 7 Digital Marketing Training Institutes in

Calcutta Media Institute

A wholly owned subsidiary of ABP Pvt Ltd., CMI was founded in 2011 and offers Post Graduate Diploma course in digital marketing. CMI is ranked among the 10 most promising Media and Communication Institutes as per Higher Education Review. CMI also offers digital marketing courses for working professionals.

CMI is actively involved with The Advertising Club, Calcutta Management Association and Bengal Chamber.

Course Curriculum

CMI offers PGDMM in Digital marketing which is a 1-year course, divided into 2 semesters. The final semester involves an internship period. This digital marketing course prepares the student for certification examinations for Google Adwords and Google Analytics in addition to theoretical and practical knowledge of the subject.

CMI also offers a Certificate Course on Digital Marketing for entrepreneurs and professionals. The course is divided into 12 modules including industry case study and an examination. Each module has 3 classroom sessions of 2 hours each. The total hour input for this course is 48 hours.

Faculty

Core faculty for PGDMM is headed by Atanu Ghosh who is an alumnus of IIM Bangalore, as well as founder and CEO of Salt n Soap, an e-commerce startup. Other members of the faculty are Amitabha Sinha, Abhijan Nandy, Partha Das, Samrat Mukherjee (Founder and CEO, Crow’s Nest), Anjan Bhadra and Susmita Mukhopadhyay. Mr Atanu Ghosh also forms the single member faculty for the certificate course.

Contact Details :

  • Address: 501, Elgin Chambers 5th Floor, 1A, Ashutosh Mukherjee Road, Bhowanipore, Kolkata ( West Bengal)
  • Website: http://www.cmi.net.in
  • Contact number: +91 33 40576601, 40576605

What makes CMI stand out?

CMI has a partnership with IAMAI (Internet and Mobile Association of India) and has evolved customised modules on digital marketing training for specialists as well. The certificate course is a special 48-hour classroom digital marketing course which gives candidates hands-on experience. Some notable recruiters at the placement cell of CMI include Indiabulls, Vodafone, RedBus, Versus Communications, and ABP. Furthermore, CMI has been ranked the third best marketing communication and advertising institute in India and the second best media institute in eastern India.

For a wholesome experience at the campus, there are multiple events and workshops throughout the academic period, and the infrastructure at the campus is student-friendly.

Some notable alumni of CMI are Amrita Ray (Executive at ABP One), Deepanwita Banerjee (Genpact), and Rohit Gupta (J.P. Morgan Chase & Co., Senior Specialist).

CMI also provides students with ample internship opportunities at advertising agencies, media agencies, event marketing companies, public relations firms, media and production houses as well as talent management agencies while the students are pursuing their courses at the institute.

Second Digital Marketing Training Institute in Kolkata :

Advanced Institute of Digital Marketing

AIDM is a leading digital marketing institute in Kolkata. It is a part of the Advances Group of Institutions and was established in 2001. The institute offers three kinds of courses for the digital marketing-Certification programme in digital marketing, a professional programme in digital marketing, as well as an advanced course in digital marketing.

AIDM offers its courses through Advanced Institute of Modern Management and Technology, and     Advanced College of Management which is affiliated to West Bengal University of Technology.

Course Curriculum

The 1-month certification programme in digital marketing (CPDM) focuses on aspects of online marketing tools in the realm of search engines (Search Engine Optimisation). The classes are designed as 2-hour sessions thrice a week. This digital marketing course is best for those who hold a traditional knowledge of marketing skills.

The professional digital marketing course has a 3-month training period focusing on marketing tools on the internet on various platforms. Classes are 2 hours long and are held a week thrice. This course is recommended for college students who are aiming for career-oriented skills and experienced employees.

Finally, the advanced programme in digital marketing (APDM) is a 6-month course focuses on in-depth knowledge of digital marketing and offers non-Google SEO packages. The classes are held three times a week and have 2-hour duration each.

Contact Details

  • Address: Advanced Institute of Digital Marketing, 238 B, Prince Anwar Shah Road, Lake Gardens, Kolkata – 700045
  • Phone: +9133 4005 3715
  • Email: info@aidm.in

What makes AIDM special?

The courses at AIDM are short-termed but extremely intensive and comprehensive in skills and knowledge. The goal of the institute is to make its students competent in the digital advertising world. AIDM provides one of the best Search Engine Optimisation (SEO) training in Kolkata which is a fundamental element of digital marketing training.

AIDM’s defining quality is the course outline it provides to its students which includes bare essentials of advanced promotion and advertising on the internet. The curriculum is designed in such a manner that students graduate from the institute with excellent and advanced digital marketing skills in hand, equipped with all the necessary professional qualities and knowledge.

The institute also offers advanced Search Engine Optimisation (SEO) training and a thorough provision of all branches of digital marketing training. These include subjects like internet marketing, search engine marketing, Social Media Optimisation (SMO), email and mobile marketing, as well as classes for online directories. 

By the end of their digital marketing course at AIDM, students would get a certificate of Diploma, Graduate as well as Post graduation degree depending on the choice of their course.

Third Digital Marketing Training Institute in Kolkata :

Acesoftech Academy

It is a premier Information Technology training institute in Kolkata. Acesoftech Academy forms a part of Suhanasoftech Pvt. Ltd (Web Design Company) and it imparts superior quality courses in web design, web development, and digital marketing.

Acesoftech is well known for SEO training as well as training in open source software like Joomla, WordPress, Magento, Drupal or Oscommerce.

Course Curriculum

The academy provides digital marketing training through subjects like EO (Search Engine Optimization) training, PPC Training, and SMM and SEM. The course structure of digital marketing is broadly supposed to enhance knowledge of current and latest update of digital marketing concepts and approaches.

The course enables students to carry out thorough research and gain knowledge with respect to the advertising business, and digital marketing strategies.

The course runs over a period of 3 months and classes are held three times a week. Anyone who wants a career in digital marketing can join the course, but the course is also open to sales professionals, conventional marketing professionals, business owners and managers as well as SEO professionals.

Faculty

The trainer for the digital marketing course at Acesoftech is the CEO of Mr Umar Rahman. Mr Rahman holds 16 years of professional experience in IT which includes 11 years of SEO experience. He imparts teaching in basic digital marketing as well as corporate digital marketing.

Contact Details

  • Address: Al Hayat Building, G-Block, Ground Floor, Near Science City, Topsia, Kolkata, West Bengal 700039
  • Phone: +91 9163699555, +91 8583959528
  • Email: enquiry@acesoftech.com
  • Website: https://www.acesoftech.com/

What makes Acesoftech unique?

The digital marketing course at Acesoftech provides a certificate to students as well as a strong base of knowledge which prepares the students for Google certification. Students are given course materials in the form of videos and e-books for convenience. Trainers cover the smallest of doubts in extra classes.

The faculty at the academy is comprised of professionals who are industry-experienced. The most striking feature of the training at the academy is that students are taught with a mindset that they are working in a firm, not merely learning in an educational institute. This allows the students to take full responsibility for their work and prepare them to enter the professional world after their course commences.

Most trainers at the institute have had years of experience in digital marketing and web development work, so they make their students enter a company as a professional, not a fresher. Trainers are well aware of the various requirements in a project by a company, and they give their students the necessary hands-on experience at the institute that caters to the needs of digital marketing projects.

Forth Digital Marketing Training Institute in Kolkata :

Seven Boats Academy

SevenBoats Academy is a division of the Seven Boats Info-System Pvt. Ltd. and offers one of the best digital marketing courses in India. It was established in 2011 and has trained more than 3000 students and professionals in India and abroad.

The institute offers digital marketing courses in the format of classroom training as well as online training.

Course Curriculum

There are several certifications offered by SevenBoats for digital marketing-certification for a digital marketing professional, certification in advanced digital marketing, certification for being a digital marketing specialist, and much more relevant digital marketing training. Class schedule depends on the type of certification students choose to pursue.

The curriculum follows the goal to impart industry-oriented digital marketing training to students.

This includes online marketing, mobile marketing, Search Engine Optimization, SMM, SXO (, content marketing, AdWords, PPC, email marketing, analytics, domain & hosting, and WordPress CMS development.

The institute also offers Advanced Diploma in digital marketing which is 400+ hours of on-the-job classroom training.

Faculty

The instructors at SevenBoats include Debajyoti Banerjee (Founder and CEO of SevenBoats), Biplab Das, Vijay Mishra and Dip Maitra. The faculty at SevenBoats is comprised of professionals who hail from various backgrounds like MBA, Economics, and engineering. Most of them have 15+ years of industry experience.

Contact Details

  • Address: Seven Boats Academy (A unit of Seven Boats Info-System Pvt. Ltd.) Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India
  • Mob / Whatsapp: +91 801 704 9042
  • Call:+91 80 170 490 42 / +91 9674 937 499 / +91 33 4064 7085
  • Email for General Inquiries: info@7boats.com

Why Choose Seven Boats?

Seven Boats as a company has given consultations to more than 50 companies along the categories of Healthcare/Medical, Education, Engineering, Retail, Business Services, Finance etc. for more than 500 international & domestic projects. Seven Boats Academy has been ranked among the top 3 digital marketing institutes in Kolkata by Learnpact.

Students should choose this academy for their digital marketing course as their instructors are entrepreneurs of successful startups, which provides the students with an atmosphere of on-the-job training. The institute’s impressive classroom infrastructure with LMS (Learning Management System), Library system & superior post-course support. Students also get the opportunity to learn through workshops that are conducted in the campus.

Not just this, SevenBoats has also been recognised by the Government of India’s initiative of Startup India. The institute guarantees a job to its students within 45 days of commencement of their courses. It even offers a unique digital marketing training for entrepreneurs.

Fifth Digital Marketing Training Institute in Kolkata :

Karmick Institute

Karmick Institute is one of the leading digital marketing training providers in eastern India.  Karmick Institute provides its students with training solutions so that they are able to excel in the information technology industry. Karmick Institute has also created the Karmick Solutions Private Limited company, a software development firm.

Course Curriculum

Karmick Institute offers a certificate in the advanced digital marketing course. Students learn about the techniques to source traffic to a website and learn about processes in major search engines like Google, Yahoo, Bing, etc. The curriculum also includes training for SEO strategy and the course is taught in 10 modules.

The course duration is three months. A technical background is not necessary to pursue this course and students will be exposed to practical training during their learning period.

Faculty

The trainers that form the faculty at Karmick Institute have decades of experience as IT professionals and have lead successful software development ventures or projects of their own. They impart lessons to their students in a personalised manner which is why the teacher to student ratio is 1:15.

Contact Details

  • Address: 116A, Purbalok (Premises No: 1118), Street No: 6th, Kolkata – 700099, India
  • Phone: +91 33 24264362,  +91 9836423755
  • Website: http://www.karmickinstitute.com

Why should You Choose Karmick Institute for Training?

Karmick Institute is known for teaching their students all the concepts of the digital marketing field from scratch. The course offers all the latest topics in terms of modules, and students get one-on-one attention for a better understanding of the subjects.

There is an option to attend classes on the weekends as well. After the training is completed, the instructors also prepare the students for Google and Facebook certification. More importantly, the institute guarantees 100% placement assistance for its course takers.

Karmick Institute has designed its course modules as per industry-specific requirements, and the modules are developed by industry experienced IT professionals. The institute has a well-equipped infrastructure. The unique feature of the courses is that students get to take part in live international projects for hands-on experience.

Sixth Digital Marketing Training Institute in Kolkata :

White Hat Academy

Whitehat Academy offers a complete set of digital marketing training as well as PHP training. It was founded in 2011, and the institute aims to fill the gap between demand and supply in the digital marketing world. The academy has tie-ups with IT companies and firms which are a potential destination for its students.

Course Curriculum

WhiteHat Academy offers advances digital marketing training program which is a 4-month long programme. The classes include 48 hours of theory and 30 hours of practical training. The course outline consists of 10 modules which include social media marketing, Facebook PPC management, video and image SEO, multilingual SEO techniques, marketing overview, project management, and more.

The course is accessible to those who have a basic knowledge of the internet and computer, and even professionals out of MBA degree or any other graduate degree are welcome to join the course.

Faculty

Students can have a one-on-one lesson from the trainer. The faculty at WhiteHat Academy consists of top industrial gurus and Google certified professionals who offer post-course support as well.

WhiteHat trainers are Google & Microsoft certified professionals having 3+ years of real-life work experience. They have the industry standard knowledge and are aware of the latest practices in digital marketing.

Contact Details

  • Address: Merlin Infinite, DN – 51, Office No. – 814, 8th Floor, Sector – V, Salt Lake City, Kolkata – 700091, West Bengal, India
  • Contact Numbers: +91-9903194492
  • Email Address: contact@white-hat.in

Why should You Prefer White Hat Academy?

White Hat academy provides full assistance to its students on clearing the globally recognized exams like Google Ads or Facebook certification. The institute’s faculty also provides personalized job assistance and practical training.

Students are also exposed to real life international project assignments. The knowledge partner at White Hat is Google which enables the students to access study material on cloud sharing. The career prospects of students who study at White Hat are bright as the institute promises instant job placements.

The infrastructure at WhiteHat is excellent, and the syllabus of courses is updated regularly so that students do not miss out on any new or improved concepts in digital marketing training. An experienced faculty which has had groundwork exposure teaches students the strategies of viral marketing and campaigns.

Seventh Digital Marketing Training Institute in Kolkata :

W3 WebSchool

The W3WebSchool is a fully dedicated computer training organisation in the field of web-based training. It is one of the best-ranked web schools in Kolkata. The institute has a set of courses that suit the needs of the IT and digital marketing industry, and their aim is to provide quality digital marketing training to students with minimum eligibility criteria being basic computer knowledge.

Course Curriculum

The classes for digital marketing course at W3WebSchool are held on weekdays and weekends depending on what the students choose. The curriculum includes modules along the lines of definition and basics of digital marketing, blogging, SEO, SMM, online reputation management, inbound and outbound marketing, hashtag viral marketing, and basic HTML knowledge.

Classes are held, and each class is 2 hours long.

Faculty

The teachers at W3WebSchool are experienced trainers who provide digital marketing training with real-time implementation. The faculty has a professional background with additional teaching experience. The members of the faculty at W3WebSchool are IT courseware specialists who teach their students with utmost dedication.

Contact Details

  • Address: Ad Block 16 , Ground floor, SALTLAKE SECTOR -1, Near Ad School
  • Phone: +91 7890149401 / 8017270445
  • Email: w3webschools@gmail.com / enquiry@w3webschool.com

Why Opt for W3WebSchool?

W3WebSchool has a 98% pass rate and provides a fee refund option for students who are not satisfied with the course. It also gives prospective students an offer for a demo class before formal commencement of the course. The trainers at the web school are IT professionals who are ready to assist students on a 24×7 basis.

W3WebSchool gives its students daily assignments so that students go through an intensive course training and the institute also equips students with preparation of job interviews. Special mock interviews are conducted for students to boost their confidence.

W3WebSchool has flexible methods for fee payment and has an added bonus of giving study material (accessible at all times) to its students for free. Students also learn to work on live professional digital marketing projects. Lastly, the institute guaranteed 100% job placement to its students of digital marketing course.

Conclusion

The choice of having a career in digital marketing is not restricted to a certain set of professionals. It can be a career path taken up by techs, creative people and even business professionals. Digital marketing is an ever-changing and ever-engaging field which still has a dearth of digitally skilled professionals. Digital Marketing learning provides many advantages like good earning, room for creativity, and is versatile as a field. The best part about digital marketing learning is that one can train at their own pace.

It is important to pick up the right digital marketing institute. With a varied set of institutes offering different fee structures, diversified curriculum, competent faculty and duration as per preferences, pursuing digital marketing learning has never been so exciting.

Insights into Digital Marketing as a Career

Digital marketing is interdisciplinary in nature. There are a number of areas that a digital marketing student is likely to land in or touch upon during the course of their training or career.

In terms of trending and upcoming tech fields, digital marketing can land students in fields like interactive technology such as Artificial Intelligence. This might seem like a specialised area of IT professionals, but the right digital marketing course can be a stepping stone towards careers in IT too.

Additionally, disciplines pertaining to marketing are always open for students of digital marketing. These are mobile marketing, Search Engine Optimisation, Search Engine Marketing, Social media, email marketing, and analytics.

For business professionals or those working in the commercial sphere, digital marketing gives a pathway to e-commerce and business or marketing strategy. Furthermore, careers in content management and curation, and graphics design like web development and web design are also possible for those who complete a digital marketing course.

Jobs in Digital Marketing

Here is a list of jobs that a student can land in as and when they complete digital marketing course:

  • Advertising and Media Professional
  • A career in Digital Media Agencies like Quint, Scoopwhoop, PopXo, etc
  • Analytics Companies
  • Marketing Department of various e-commerce companies like Amazon, Flipkart, Myntra, etc
  • Marketing professionals in MNCs and Banks
  • Marketing professionals in Software Companies for the development of web portals, mobile apps, etc.
  • Freelance

Other job positions that are available are:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writer
  • Content Designer
  • Inbound Marketing Manager
  • Social Media Marketing Expert/Specialist
  • Search Engine Marketers
  • SEO executives
  • Conversion Rate Optimiser
  • Copywriters

Degree Courses in Digital Marketing

Interested applicants can consider degree courses between two groups of digital marketing institutes:

Digital Marketing Institutes in India

There has been an exponential growth in terms of profits that digital marketing companies have earned in India. Even other related fields have seen growth but what remains constant is the continuous increase in the demand for digital marketing professionals in India. This happened partly because of the Indian government’s effort to digitise the nation. With projects like Digital India, the demand for digital marketing professionals is bound to increase.

More and more Indians now have access to the internet which elevates the value of people involved in digital marketing. The challenges that online businesses face are reported to have a solution that rests in the skills of digital marketing professionals.

Throughout India, digital marketing training is accessible in the form of a certificate course or postgraduate diploma (PGD) from renowned institutes. Kolkata stands out as a hub for education in digital marketing and business because the services offered by digital marketing institutes are plenty.

Institutes of Kolkata are important in the growing opportunities for digital marketers as the training that they provide are concept-specific as well. Thus one can choose from a variety of degrees within digital marketing courses-Certificate, professional, advanced, and entrepreneurial.

Digital Marketing Institutes Abroad

A digital marketing course outside India is as thorough and well laid out as it is in India. In terms of digital marketing learning in particular countries or universities and institutes, the course curriculum may vary depending upon the institute and the duration of the course.  The subjects offered within the course may vary too. The degrees offered can are MA (Master of Art)  MSc (Master of Science) or MBA (Master of Business Administration).

Overseas degree courses in digital marketing cover subjects like digital marketing segmentation, influencer marketing, forms of advertising, theoretical topics like game development, entrepreneurship, affiliate marketing and more. 

Top universities in the USA for digital marketing include Temple University, Baruch College, New York University, the University of Cincinnati and the University of Southern California. Singapore has National University of Singapore and Nanyang Technological University that students can enrol in. In the UK students can look up from options of Universities in South Wales, Kent, Southampton, and Reading.

Australia too is a great hub of learning for digital marketing courses. The institutes one can consider are the University of Technology in Sydney, RMIT University, and Victoria University.

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Posted by Yogit Tyagi