Digital marketing skills are in high demand, but the skills gap in this field is widening, which increases the potential for jobs in the digital marketing industry. Some big giants in the digital world like Google, LinkedIn, and Twitter are looking for digital marketing professionals, and there couldn’t be a better time to pursue a course in digital marketing.
Digital marketing has gained strength because it is a relatively new marketing method in which a company promotes or advertises about its brand using digital devices. Since more and more people are getting hold of a smartphone, the importance of digital marketing has seen a big leap.
- What to Look for in Digital Marketing Training Institutes that Offer this Course?
- Why Choose Digital Marketing classes in Pune as a Learning Destination?
- Classroom Digital Marketing Training Institute in Pune vs Online Training
- Top 7 Digital Marketing Institute in Pune 2021
- Conclusion
- Digital Marketing In Pune as a Career
- Jobs in Digital Marketing
- Degree Courses | Digital Marketing Classes in Pune
A digital marketing course would be designed to teach you about the whole digital marketing ecosystem. A typical digital marketing course would comprise of topics like principles in digital marketing, website design, Search Engine Optimization, Google AdSense or affiliate marketing, Search Engine Marketing, Social Media Optimization and Google Analytics.
It has been established already that digital marketing is not a trend. Everyone is going digital due to the affordability of the digital realm and businesses prefer a digital marketing expert rather than turning to conventional methods like an expensive consumer survey.
According to a report by Burning Glass Technologies, 40% of the job openings in marketing are specifically for digital marketing professionals. Moreover, Forrester Research has predicted that digital marketing would account for around 35% of all marketing expenditure by 2019. This speaks volumes of the scope and potential of this field.
What to Look for in Digital Marketing Training Institutes that Offer this Course?
Being committed to a course is one thing, but it is equally important to choose the right training institute from which you would be pursuing your digital marketing course. There are some features that you need to consider in a training institute before you make the final call about where you want to go:
Faculty
A training institute is most importantly determined to be good or best by the composition of its faculty members. Faculty members may be experienced or new teachers, but it should be kept in mind that a credible faculty has members with an enriched experience in the field itself.
Course Curriculum
A digital marketing course needs to have some fundamental papers to be studied, and the right course curriculum would define that. Not only this, but the extent of the course and the frequency of classes in a week are some factors about the curriculum you need to consider.
Certifications
Another crucial factor while choosing the right college for your digital marketing course is the kind of certifications a college will be giving you on the completion of the course. It depends on what kind of degree you want- a diploma, a full-time postgraduate major or a certificate course. Depending on your needs, you need to check every training institute for its certifications.
Duration
Digital marketing courses typically range from 3-6 months. It is up to the individual how much time they are ready to devote to learning about digital marketing, based on which, they can find the institutions that suit their needs.
Online or Offline
These days many digital marketing training institutes offer their courses in two modes-online and offline. For a working professional or student involved in another full-time course, an offline mode of study is recommended. However, if the individual is physically ready to go to, the online mode may be a better option.
Fee Structure
it is advisable to consider the different structures of fees in various colleges while trying to select a college. One will find that the tuition fee may vary from one digital marketing training institute to the other. Depending on how much one is ready to spend, one can make a decision.
Job Assistance
This is one of the essential pointers of a good college for digital marketing training. The most common reason people take up a course in digital marketing is that they are looking for relevant jobs after the course, and a training institute should have ample resources or counseling sources in it to help you get that job.
Why Choose Digital Marketing classes in Pune as a Learning Destination?
Pune has always been famous for being a student-friendly city. Out of all the metropolitan places in India, the city of Pune is considered to provide an enjoyable yet resourceful college life to the people who pursue a course there.
A digital marketing training in Pune is no exception, and the city’s active corporate life is a testament that students can even get some hands-on experience while pursuing their course in digital marketing as well as bag a job within the city after they are through the course. The strategic location of Pune is also a positive feature. Most importantly, Pune has some of the country’s best digital marketing colleges.
Classroom Digital Marketing Training Institute in Pune vs Online Training
If you are struggling to decide between the classroom or online mode of digital marketing courses, have a look at the advantages and disadvantages of both the methods.
- Classroom Training Pros:
- On-the-spot help from the trainer in case of any queries
- Interaction with other learners which enriches teamwork
- More scope for varied methods of learning via lectures, workshops, seminars, and exercises
- Classroom Training Cons:
- Relatively more expensive
- Time-consuming
- Gathering course material can be cumbersome
- Online Training Pros:
- Flexible schedule gives a chance to learn at your own pace
- Individualized learning helps some students perform better
- May aid in increased productivity by saving time
- Online Training Cons:
- Usage of technology not easy for everyone
- Lack of interaction among peers
- Requires robust personal discipline to catch up with learning
Top 7 Digital Marketing Institute in Pune 2021
Here is a list of the top 7 digital marketing training institutes in Pune
Rank 1: PIIDM | Best Digital Marketing Courses In Pune
PIIDM is one of the top Digital Marketing Courses in Pune. The institute is founded by Vijay Gehlot who is a professional Digital Marketing Consultant and has helped many businesses to grow digitally. Their Digital Marketing Course is famous for its quality teaching to people coming from various educational backgrounds.
About the Institute
Course Curriculum
Digital Marketing Course consists of 30+ modules and 10+ certifications. They cover everything in Digital Marketing including SEO, SEM, SMO, SMM, Email Marketing, Website Design, Graphic Design, Affiliate Marketing, etc. They help students from resume building to get their desired job. The institute gives 100% job assistance to job seekers and helps businesses to expand their business successfully using digital platforms.
The institute offers weekdays and weekend batches at affordable fees. Currently, they have branches at Pimple Saudagar and Swargate and soon they are opening their branches in other regions of Pune.
No matter what is your educational background, PIIDM helps you get your dream career through their Digital Marketing Course.
Faculty
The faculty is well educated and industry experienced. Trainers are experts in giving digital knowledge and cover every doubt of students. You will definitely learn the best from the best here.
Differentiating Factor
The institute takes special lectures on Blogging from the expert and provides lifetime support. They take enough practice of every Digital Marketing module and also gives tricks and trips.”
The institute covers missed lectures in case of missed classes. They run live campaigns for a better understanding of students. They teach you 50+ tools in their training program that is essential while working. Also arranges guest lectures from experts to provide extra knowledge to students.
Contact Details
- Address: 202, Pushpa Prestige, Swargate, Opt To City Pride Satara Road, Pune – 411009
- Phone: 9607355959 / 6969
- Email: info@piidm.com
- Website: https://piidmpune.com/
Rank 2: ETL Hive | One of the top 10 Best Digital Marketing Institutes In Pune
ETLhive is a premier training institute that offers digital marketing training in Pune and gives insight into advanced training for the field.
About the Institute
Course Curriculum
The Digital Marketing Course at ETLhive focuses on the fundamentals of digital marketing activities like SEO, SEM, content marketing, paid campaigns, e-commerce marketing, social media marketing, and any other form of digital media. The syllabus also extends to non-internet channels and gives training for Google AdWords Certification, Google Analytics Certification, as well as Ad Servers Display.
The training institute offers weekend courses at various branches. It also provides training in three modes-customers, corporate and online training.
Any fresher or working professionals with any skill set can join the course.
Faculty
ETLhive has training professionals
that are highly qualified and have hands-on industry experience. The trainers
are also professionals who have expertise in multiple systems like blockchain,
data analysis, Hadoop and Linux administration, Python and many more.
Differentiating Factor
ETLhive has a unique feature of repetitive lectures because of which you will never miss out on a topic. The training institute also has multiple centres across Pune in areas like Pimple Saudagar, Nal Stop, and Kharadi.
This training institute also arranges demo sessions for all its courses across all the branches. Also, for the digital marketing course, they also organise live-projects so that students get extensive practical knowledge about the concepts that they learn in theory lectures.
ETLhive caters to students’ doubts even after they have completed the course, and provide job training and guidance as well. The training institute boasts of 100% placement for the digital marketing course.
Contact Details
- Address: ETLhive, Floor #03, Shreeji Vihar, Above Gmart, Kunal Icon Road, Pimple Saudagar, Pune-411027
- Phone: +91-8055020011
- Email: mail@etlhive.com
- Website: www.etlhive.com
Rank 3: Nexgen School of Digital Marketing | Digital Marketing Courses In Pune
NSDM was founded in 2015 with the aim of converging the best training methods in digital marketing in one place. Considered to be one of the most sought-after training institutes for digital marketing in Pune, the college was founded by MBA graduates Harshit Gupta and Arpit Khurana. The training institute is also known for its live interactive digital marketing courses.
About the Institute
Course Curriculum
The training institute offers an Advanced Programme in digital marketing which is a stand-out feature. It is a 3-month course covering a total of 60 hours of learning. The training institute provides seven certifications some of which include Facebook Blueprints, Hubspot Inbound marketing, and even Google Adwords. Covering the entire course in 18 modules, students are exposed to practice for digital marketing via assignments, quizzes, and live projects. Some of the notable modules include email marketing, marketing, and sales automation, and website planning and analysis.
Faculty
The faculty consists of the founder of the training institute, Harshit Gupta and Arpit Khurana who are also the founders of a digital marketing agency “Hash and Karma”. Rishi Kappal is another member of the trainer team who is the CEO of EDUGILD Global Edtech Accelerator. The trainers are extremely experienced and reputed in the area of digital marketing.
Differentiating Factor
NSDM is a unique digital marketing training institute as it provides its students with LMS software access for a lifetime. The institute is also efficient in placement and career guidance as it runs a transition program by the alumni of Stanford Business School. Additionally, it guarantees 100% placement or internship opportunities and access to the extensive network of Facebook community’s digital marketers.
NSDM imparts training by following 5 mantras of learning-New learning by lectures, more learning by workshops, application of the teaching by live projects and internships, solving problems by interaction with experienced marketers, and changing the face of digital marketing world by continually upgrading the lecture content.
Contact Details
- Address: Koregaon Park Branch: 304 & 305, 3rd Floor, Gera Legend, Near German Bakery, North Main Road, Koregaon Park, Pune, Maharashtra.
- Mobile: +91-880 634 0515
- E-Mail: info@nsdmindia.com
- Website: www.nsdmindia.com
Rank 4: L.I.P.S India | Digital Marketing Training Institute In Pune
L.I.P.S India was founded in 2011 and has already taught more than 5000 students so far. The training institute was a brainchild of a team of IIT and IIM alumni and industry experts who wanted to impart training in the field of digital marketing.
About the Institute
Course Curriculum
The duration of the course is 3-4 months depending on the weekday or weekend batch of classes. The course is designed to introduce the students to the fundamentals of website structure. In addition to that, the syllabus includes training in SEO (on-page and off-page), Google AdWords, social media marketing, CRO and many more essential tools of digital marketing training.
For practical application of the learning, students are exposed to live projects like WordPress Website Creation, and free access to paid platforms like Google Analytics.
Faculty
The trainers at L.I.P.S India are well-experienced professionals in the digital marketing and website designing field. Some of them like Mr Viren Patel have had a decade of experience working in TATA Interactive Systems. Mr Anand Kumar has been a business head for healthizen.com.
Differentiating Factor
The trainers at the training institute have had hands-on experience in real companies that cater to digital marketing needs. Every batch in the training institute gets to foster a real-time Google Campaign and learn from Google Partners.
In fact, the website, and social media domains of the training institute are delegated to the students for maintenance and upgradation which teaches them valuable lessons in responsibility and digital marketing.
Contact Details
- Address: L.I.P.S, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North main road, Koregaon Park, Pune Maharashtra 411001
- Phone: +91-9923744226, +91-9833458906
- Email: contact@lipsindia.com
- Website: https://www.lipsindia.com/
Rank 5: Victorious Digital | Digital Media Marketing Courses In Pune
Founded by Mr. Atul Sharma in 2014 with the goal of training students for the upcoming digital revolution in the world, Victorious Digital is one of the few training institutes in Pune that provides classroom digital marketing training. So far more than 1500 students have completed their courses in digital marketing from here and gotten placed or started their own ventures.
About the Institute
Course Curriculum
The digital marketing course takes three months to complete and has a total of 31 modules. Some basic modules include SEO, SEM, web analytics, email marketing, and social media marketing. The idea of an exhaustive list of modules in the course was designed to equip students with the best capacity in digital marketing. Hence, some advanced concepts like affiliate marketing, lead generation for business, and Google Algorithm are also taught.
Faculty
The faculty at Victorious Digital consists of the founder as well as experts in the field of digital marketing. With years of experience in website designing, digital marketing, and sales strategy, the trainers are committed to not just imparting theoretical digital marketing training to the students but also share some important takeaways as marketers with the students.
Differentiating Factor
The fundamental aim of the digital marketing course at this training institute is to make the graduates the best professionals in their industry. The training institute provides flexible course timings, 100% job assistance and also a chance to attend a demo lecture.
In terms of training, the course entails the students to get involved in live projects and website development seminars to finally attain certification by Google. The fee structure at Victorious Digital is also affordable for most students.
Contact Details
- Address: Shivaji Nagar, JM Road, Above Panchali Hotel, 3rd Floor, Office No – 310
- Phone:9545022110
- Email: victoriousdigital2015@gmail.com
- Web: https://victoriousdigital.in/
Rank 6: Training Institute Pune | Digital Marketing Classes In Pune
TIP by Optimised Infotech is a leading digital marketing training institute in Pune. It was established in 2010 and operates regular and online courses across five branches in Pune. The training institute also offers IT services and training for potential candidates and has built an excellent reputation for providing its students with the best career consultation.
About the Institute
Course Curriculum
The digital marketing course at TIP helps students understand various online promotion skills and solve real-time marketing problems faced by businesses. The curriculum is intensive with 40 modules within the course structure. After completion of the course, the students are well equipped to design websites, enter any e-commerce arena, employ various digital marketing tools and also apply the tools on multiple mediums apart from the web.
Faculty
The faculty at TIP is exceptionally experienced. It consists of trainers who are working professionals from major multinational firms and who have many years of expertise in the software field. Trainers have a personalized style of teaching, and they also provide basic information like domain knowledge for various courses.
Differentiating Factor
One of the most striking features
of the digital marketing course offered by TIP is the vast number of digital
marketing tools that a student gets trained for utilising. There are as many as
50 tools for digital marketing and web designing. Apart from that, the course
is flexible because of which anyone can join it-a student or a working
professional.
TIP also provides 100% job placement assistance after completion of the course. In the process of training, the students are supposed to get practical experience through live project and workshops so that they do not enter the job market with only bookish knowledge.
Contact Details
- Address: KOTHRUD: Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038
- Phone: +91 8007122500
- Email: info@traininginstitutepune.in
- Website: www.traininginstitutepune.in
Rank 7: School of Digital Marketing | Digital Marketing Training Institute In Pune
Established in 2009, the School of Digital Marketing has spread over eight branches all over India. It has trained more than 8000 students in Pune alone and offers more than 10-advanced courses. The training institute offers a regular digital marketing course but is also famous for its crash course in digital marketing.
About the Institute
Course Curriculum
Spanning over three months in duration, the digital marketing certificate course at SDM covers 10 major topics like SEO, content marketing, web analytics, SMO, social media marketing, SEM, conversion optimization, email marketing, Mobile SEO as well as affiliate marketing.
The digital marketing course also enables students to become certified in Google Adwords.
Some additional concepts that are taught as a part of the course are website traffic, marketing strategy analysis, sales strategy and conversions, and many more marketing and sales related modules.
Faculty
The trainers at the training institute are professional marketing practitioners. Mr. Rohit Shelwante is the founder of the training institute and a certified leader in digital business strategy. Mr. Ashwani Paswan has worked with Google AdWords and is a certified Google digital marketing trainer. Mr. Swapnil Narake has a decade-long experience in business development and online marketing.
Differentiating Factor
SDM has a unique scholarship opportunity for students and also offers special discounts to students who have graduated from certain universities and colleges. The training institute also offers free domain hosting for students and holds an excellent placement record. What makes SDM a great digital marketing training institute is that it is designed to make students of today, the best digital marketing experts of tomorrow. The trainers are certified industry experts and students get hands-on experience for website creation as well as they are exposed to live campaigns.
Contact Details
- Address: Office No 102, Eiffel Square Building, Opp Tilak Smarak Mandir, Tilak Road, Pune -411030
- Phone: 020-24486389
- Email: info@schoolofdigitalmarketing.co.in
- Website: www.schoolofdigitalmarketing.co.in
disclaimer
The content published on this page is a compiled result of What After College’s Research team. The parameters of the research and the content structure are devised by What After College’s Research Team and it is not in any way related to rankings done by governmental bodies. This research has purely been done by a third party. Kindly contact at +91-96432-09209 to make desired changes in the contact information related to your college.
Conclusion
Digital marketing is rendered as an essential tool as it can be used to market any product or service in any industry. The art of digital marketing involves creating online content that answers any client’s or buyer’s needs. Digital marketing allows you to choose and connect with a target audience with the help of new technological tools. This field is also open to freshers and working professionals alike. You could be a student, a full-time professional, a homemaker or even an entrepreneur with basic computer skills and just that qualifies you for pursuing an excellent digital marketing course.
The ultimate thing that is taught in a digital marketing training course is the implementation of a marketing campaign on any kind of digital platform. But that does not mean you will be just tied down to a narrow spectrum of the marketing field. Digital marketing is a dynamic area, and it only opens multiple doors for your career as it is the future.
Digital Marketing In Pune as a Career
Choosing digital marketing as a career leaves many options open for you since it is a path that is inclusive of technical work, creative inclination, and even an entrepreneurial spirit. This means that there will be many avenues open to you once you choose to lead your career in digital marketing.
It is best to zero in on one or two aspects of the field and continue learning more and more along the way.
Since technology and the digital world, in general, is ever-changing and has constant innovations, it makes digital marketing a consistently engaging space. There is always something new to learn.
Finally, a career in digital marketing would mean a fast-paced, evolving job with great potential for advancement. This space combines analytical ability, creativity and technical knowledge of a person to convert them into a definitive skill set that helps them understand the consumers.
Jobs in Digital Marketing
For fresh digital marketing graduates, here is a list of jobs that they become fit to apply for after the completion of their digital marketing training:
- Digital Marketing Manager
- Digital Director
- Web Developer
- Web Designer
- Social Media Executive/ Manager
- SEO Executive/Expert
- SEM Expert
- PPC Expert
- Content Marketer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-commerce Manager
- Digital Agency Account Director
- Content Writer
- Data Analyst
- Inbound Marketing Manager
- Google Analytics Expert
Degree Courses | Digital Marketing Classes in Pune
- India: Digital marketing courses that are offered by various training institutes and colleges in Pune offer certificates after completion of the course. The types of degrees that are offered may vary from college to college. There may be a certified digital media marketing master certificate, but it has to be noted that in Pune, most digital marketing courses will offer a certificate. In Pune, there is also an opportunity to get a postgraduate certificate in digital marketing (Symbiosis Centre for Distance Learning).
The duration of the courses ranges from 3-6 months, and the modes can be online, offline or distance or regular. The guarantee of all training institutes is that they provide a valid certification of the training with practical experience in digital marketing.
- Abroad: As opposed to the short duration of digital marketing courses in India, the courses outside India in most places are run for 1-2 years and can be offered in the form of Master of Art, Master of Science, or even within an MBA format. In the European region, the University of South Wales offers both an MA and an MSc in digital marketing. In Australia, Melbourne Business Schools provides digital marketing training within an MBA degree.
In the United States, one can opt for the MSc digital marketing course offered by the training Institute of Digital Marketing in California. Similarly, in Canada, Canadian Business College provides a digital media program.
