Search Engine Optimization (SEO) requires time and money. It is not really rocket science if you ask me. Anyone with a good understanding of what they’re doing can easily do it. If you’re a small-scale business or an enterprise, and don’t have the money, resources, or feel the need to hire people to do SEO for your website, you can easily do it yourself.
There are even a few courses that you can take online, to help you gain a basic understanding of SEO. However, there are a few tips, that can make the whole process easier for you to do SEO on your website all by yourself. Some of the tips are as follows:
1. Improve Your Title Tags
You should look at your highest level category pages. Do your Title Tags make sense? Sometimes a small change that is seemingly irrelevant can make a big change in driving organic traffic to your webpage. Try to avoid the usage of automatically generated title tags. Try to make them as specific as possible about the content of the page. It is good practice for SEO.
2. Mastering The Keyword Research
A master of the keyword research knows the following: the words and the phrases their searchers happen to use, determining which keywords to target, and predicting the demand of the products.
For instance, if you have a product that can be defined in the jargon of the industry, you shouldn’t assume that your searchers will know the jargon. Try to optimize the SEO of your website in a way the layman can understand it.
The Google Keyword Planner is a free, keyword research tool that you can use. However, you’ll need an active campaign of Google Ads to get the most relevant data. There are some other free tools available. but they don’t provide data on the popularity.
3. Understanding Your Competition
In SEO, understanding your competitor’s website and learning from them is important. Not just the sites that sell the same products, and services as you, but even the informational sites that fight for the keyword you’re targeting. Sites like Wikipedia or new articles may hog up the first few results on the page. You should study their websites, look at things like, what content they have that you don’t, why are they doing well in the results page, and how are they structuring their sites.
4. Mapping Keywords
Knowing what your searchers are looking for is relevant in SEO but mapping those keywords onto your website is another thing. In other words, even though some businesses may know what they want to target, they don’t map it on their website. Mapping primary and secondary keywords on each page of your website are important. Use long-tail specific keywords such as “BT3249 battery charger” for product pages.
5. Optimizing Your Website
Once you know what keywords to target, you need to update the content on your website that includes those keywords, creating new pages, with text, visual elements like, images, videos, and infographics is important. You can even launch a new content-centric portal on the website to increase the volume of the keywords that lead directly to your website. Some of the SEO plugins available for free for your website can be used to tell you exactly what to do, where to do, and how to do.
6. Producing Regular Content
Creating new content and keeping your website updated is really important. You don’t need to create and publish new content every single day, however, posting at least once a week is recommended. Consistency is important when it comes to SEO.
Above all, content doesn’t have to be text. It can be anything that increases the audience and engagement on your website. In other words, if your content does not engage the audience, it is of no use to you or to your customers.
7. Boosting Link Equity
Links are high-quality and topically relevant sites that lead directly to yours. It is perhaps the most ignored, yet the most important way to boost the SEO of your website. It is the top factor in the organic ranking index.
Content marketing involves creating photos, articles, videos that people may want to share. In that way, it creates more links to your website. As more people are exposed to your content, the potential for building more links also increases.
8. Building a Social Media Network
Last but not the least on your SEO checklist is building a strong social media network. Social media platforms provide your customers with an opportunity to engage with your business, which in turn increases the exposure of your content, and ultimately leads to the generation of more direct links to your website.
Above all, finding the most relevant social media for your business is important. For instance, consumer-centric businesses will find more value in Facebook and Twitter. However, if you have good visual content, you can focus on Instagram, Pinterest, or Youtube.
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