If you’re looking to learn Digital Marketing Learning Roadmap and build a successful career in this field, you need to required skills and knowledge about the marketing channels.
Otherwise, you will find yourself competing with thousands of other digital marketers with mediocre skills.
In this guide, you will find the learning roadmap to become a digital marketer in 2023. This guide will help you learn the fundamentals and also resources and training programns to start your learning.
Before we dive into the career roadmap, let’s understand the career scope if digital marketers in India.
Growth of Digital Marketing in India
The scope for digital marketing in India is huge, especially as more Indians become more tech-savvy. Businesses are realising that brands can reach a large customer audience with effective digital marketing campaigns.
Moreover, by 2040, projections suggest that India will boast a staggering 1.55 billion smartphone users. The widespread digital engagement across various age groups makes it remarkably convenient to connect with vast audiences and enhance the efficacy of digital marketing strategies.
Hence, the need for a Digital Marketing Learning Roadmap in India is massive. This is proven if you check out LinkedIn’s digital marketing-related jobs, which is currently at a whopping 30,000.
Even if you check out the trajectory of Google Trends over the past year, you’ll notice a continuous upward trajectory for the term ‘digital marketing.’
An Effective Digital Marketing Learning Roadmap
With the demand for digital marketing in the country, there’s no doubt that there are multiple avenues for applicants to learn the ropes of the industry. However, this knowledge acts as the root of your career, and the success or failure depends on how strong the roots are.
So, here are some of the best steps to learn digital marketing effectively:
1. Degrees and Courses
The best way to start learning about Digital Marketing Learning Roadmap is to enroll in courses or get a Bachelor’s or Master’s degree. These courses will teach you everything you need to know to implement various digital marketing-related strategies and techniques practically.
This includes popular digital marketing topics like SEO, social media marketing, email marketing, and data analytics. This mix lets you build a strong base while also keeping up with the latest trends in your field.
2. Training and Bootcamps
Once you’ve learned the basics of digital marketing, it’s time to take it up a notch with boot camps and other training programs.
Now, these training programs focus on enhancing your advanced knowledge, including complex topics like PPC advertising, intricate content marketing strategies, and understanding marketing automation systems.
By learning these advanced techniques, you’ll be able to possess a strong skillset that will help you build a great career in Digital Marketing Learning Roadmap. Also, these boot camps will help you stay up-to-date with all the latest happenings, ensuring you’re always one step ahead of your peers.
3. Volunteering
Help non-profits, small businesses, or new businesses get more visible online by offering your services. At the same time, use online classes that offer certifications, like Google Ads or HubSpot Inbound Marketing, to show that you know how to do certain things in digital marketing. This mix of classes and real-world practice makes you more credible and marketable.
4. Internships
Look for digital marketing training, entry-level jobs, or even independent work. These positions provide excellent on-the-job learning opportunities. Taking additional courses in data analytics, strategy development, or e-commerce marketing may supplement the knowledge you get via hands-on experience. This two-pronged approach can help you improve your online marketing skills while also putting what you’ve learned to use in the real world.
5. Learn by doing
One of the best ways to learn digital marketing and its fields such as SEO, SMM, email marketing, you should start practice by building a website.
Here are some ideas that you can apply right away:
- Create social media accounts for your website and practice creating engaging content and running ads. Start small with a limited budget to get experience.
- Build an email list by offering a lead magnet like an ebook. Write emails and segment your list to practice email marketing.
- Pick important keywords and optimize on-page elements like titles, headers, content for those terms. Track rankings to practice SEO.
- Use tools like Google Analytics to track visits, sources, on-site behavior. Analyze the data to inform your strategy.
- Run A/B tests for elements like email subject lines, landing pages, calls-to-action. Examine the results.
Top digital marketing courses to start your career
1. GrowthAcad
- GMB Rating: 4.9 out of 5, based on 426+ reviews
- Course Fee: 25,000 for 6 weeks (contact for scholarship and offer)
GrowthAcad has established itself as a renowned institution acclaimed for its comprehensive and holistic approach to digital marketing education. The key to its success is an emphasis on ensuring that students not only learn the material but also remember it and can use it well in future situations.
GrowthAcad’s digital marketing course stands out from other institutes’ courses because of its comprehensive curriculum, which spares no detail in its coverage of every area of this ever-evolving industry.
From SEO to Performance Marketing and Social Media Marketing, GrowthAcad’s goal is to nurture T-shaped digital marketers who possess a breadth of knowledge and can specialize in a specific area, making them invaluable assets to any marketing team.
GrowthAcad also offer digital marketing training programs in Pune and Nagpur.
Here’s what their students are saying about the course:
Another one:
Official website: https://growthacad.com/
2. School of Digital Marketing
- GMB reviews: 4.6/5, based on 560 reviews
- Course Fee: Contact the service provider
The Premium School of Digital Marketing offers an attractive option for individuals aiming to excel in the dynamic world of digital marketing. This all-encompassing program ensures students acquire the essential knowledge and competencies to thrive in the fiercely competitive digital marketing domain.
The curriculum covers various digital marketing topics, from fundamental concepts to more intricate areas like search engine optimization, content marketing, and social media strategies.
The School of Digital Marketing is well-equipped to provide valuable assistance for those pursuing a thorough education in digital marketing.
The primary emphasis lies in hands-on instruction utilizing authentic software applications, including WordPress, Google Analytics, and the Google Search Console.
This course is recommended for those fully dedicated to forging a professional path in digital marketing, as it delivers comprehensive guidance in E-commerce SEO and Local Listings, further enhancing its appeal.
Official website: https://www.schoolofdigitalmarketing.co.in/
3. ProiDeators
- Course Fee: 29,900 + 18% GST
- Rating: 4.9 out of 5, based on 25 reviews
In order to empower individuals with a distinct blend of digital proficiencies and professional expertise, ProiDeators has created an advanced Digital Marketing Course. This meticulously designed curriculum is aimed at providing students with the essential skills necessary to excel in the swiftly evolving digital technology arena.
ProiDeators’ Digital Marketing Course offers comprehensive education in an adaptable and engaging format. Students are offered a flexible learning experience that meets their unique requirements via conventional classroom instruction and cutting-edge online resources. This mixed mode of instruction allows students to study at their own pace and take advantage of real-time interactions with their teachers and classmates.
Official website: https://www.proideators.com/
4. Digital Academy India: Certified Program in Digital Marketing
- Pricing: ₹49,900
- Rating: 3.9 out of 5, based on 562 reviews
Digital Academy India stands out as a respected institution offering a comprehensive ‘Certification Program in Digital Marketing’ in the bustling city of Delhi. In an era marked by rapid digital transformation, this program serves as a valuable gateway for professionals and entrepreneurs seeking to enhance their digital marketing skills.
This digital marketing course covers key modules such as designing a comprehensive online marketing strategy, executing pay-per-click campaigns on platforms like Google AdWords and Facebook, launching effective remarketing campaigns, and adopting ethical SEO practices while staying updated with the latest Google Algorithm Updates. Upon completion, students become Certified Digital Marketing Professionals and gain lifelong access to course materials for ongoing learning.
The course emphasizes practical learning through real-world examples and live case studies, offering valuable skills in a project-based teaching approach. With a promising job outlook, as over 150,000 digital marketing jobs are expected in the next two years, this course equips individuals with the tools to harness digital marketing strategies for achieving effective online business growth.
Official website: https://digitalacademyindia.com/
5. LIPS India: Digital Marketing Course
Pricing: ₹27,500 – ₹32000
Rating: 4.7 out of 5, based on 134 reviews
The Advance Digital Marketing Course offered by LIPS India is a thorough and carefully created curriculum that equips participants with the essential knowledge and understanding they’ll need to succeed in the dynamic field of digital marketing.
In today’s fast-paced digital world, companies depend on online channels to reach their target audiences, making a solid grasp of digital marketing helpful and essential. To tackle this, LIPS has created a well-rounded digital marketing course that provides a thorough grasp of various topics in this industry that are needed to build a successful career. These include SEO, PPC, social media, email marketing, content creation, and even data analytics.
As a student taking this course, you’ll be able to easily manage the challenges that today’s hyperactive digital environment poses and make well-informed decisions using the insights you derive from the experience you’ll get.
Official website: https://lipsindia.com/
What is the salary of a digital marketer in India?
The course fee for a digital marketing course depends on the type of course and institute; however, according to AmbitionBox, the average salary of a digital marketer is around 8.9lakhs /year.
Likewise, the projected total monthly compensation for a Digital Marketing professional in the India region is approximately ₹51,000, according to Glassdoor. Within this total, the average base salary stands at ₹21,000 per month.
These figures are derived from the median point within the salary ranges provided by our exclusive Total Pay Estimate model, which draws from salary data contributed by our users. Additionally, an estimated ₹30,000 in extra monthly compensation may encompass various forms such as cash bonuses, commissions, tips, and profit-sharing.
Key Takeaways
To have a great job in Digital Marketing Learning Roadmap, you need to plan. You can start by building a strong base in the basics first. By enrolling at a digital marketing institute like GrowthAcad, you can use what you’re learning on practical projects, ensuring you’re ready for real-world jobs.
Finally, digital marketing is an ever-changing area that rewards people willing to change with it. Digital marketing can be very successful and satisfying if you are dedicated, keep learning, and think ahead.
