Benefits of Big Data

Benefits Of Big Data

Big Data has benefitted and continues to benefit a lot of industries. It has completely changed the way in which organizations and businesses work. In this blog, we will dive deep into how different industries and businesses use big data, and how it benefits them.

In this digital time, where every part of our everyday life is intimately connected with gadgets, there is a huge volume of data that is being generated from various sources.

Many Big data technologies have been introduced in recent times, and as a result, these technologies help the industries to use Big Data in an efficient manner and reap its benefits. Some instances of how some industries use Big Data are:

Big Data in Education Industry

The education industry is continuously flooding with a vast amount of data related to students, teachers, results, courses, and so forth.

The following fields have been transformed by adopting big data solutions:
Dynamic and Customized Learning Programs – Educational programs can be created using the data of students’ learning history. They can be customized to meet the need of the students
Course Material – The course material can be reframed according to the data collected based on what is learned by students and to what extent it is beneficial to the students.
Prediction of Career – The study and analysis of students’ records help to understand the strengths, weaknesses, interests of the student. In addition, by the application of big data, we can determine which career would be best suited for the student in the future.
The applications of big data have given an answer for the biggest pitfalls in the education framework, that is, the one-size-fits-all style set-up; by contributing to e-learning arrangements.

An example of Big Data use in this industry is The University of Alabama. It has more than 38,000 students and a huge amount of data. By reaping the benefits of Big Data solutions, Administrators are now able to use analytics to draw patterns of students in university’s operations, retention, and recruitment.

Big Data in Government

Governments, be it of any nation, encounter a huge amount of data on a regular basis. The reason behind this is that they have to monitor different records and databases regarding the citizens, their growth, topographical surveys, energy assets, and many more. This data adds to big data. Above all, the proper analysis and processing of this data benefit the governments in many ways. Few of the examples of the use of big data are:

Government Welfare Schemes
In making faster and informed decisions regarding different political projects.
Recognizing zones that require immediate consideration.
To keep up to date in the field of farming by monitoring all current land and animals.
To beat national difficulties, for example, terrorism, unemployment, etc.
Cyber Security
Big Data is used for recognizing deceit.
Catching tax evaders is also an example of Big Data application.

Big Data in Healthcare

Healthcare is one more industry that will produce a huge amount of data. Following are the manners by which big data benefits healthcare:

  • Big data decreases the expenses of a treatment since there are fewer chances of performing unnecessary diagnoses.
  • Likewise, it helps in the prediction of outbreaks of pandemics and in deciding what preventive measures to use to minimize the impact.
  • It helps in avoiding preventable infections by recognizing them in the early stages.
  • Patients can be provided with proof-based medication based on the research of past medical results.

Another example of Big Data use is the development of Wearable gadgets and sensors which can give constant feed to the digital health record of a patient. One such innovation is from Apple.
For instance, Apple came up with Apple HealthKit, CareKit, and ResearchKit, and the primary objective is to benefit iPhone users and enable them to store and access their health records on their phones.

Big Data in Media and Entertainment

With individuals having access to different digital means is the main cause of data generation in the media and entertainment industry. However, it is inevitable.
Above all, Social Media platforms like Facebook, or Instagram produce a huge amount of data. Businesses in the media and entertainment industry have recognized the importance of using this data, and they have been able to drive growth to their businesses. For instance, Some of the benefits are:

  • Anticipating the interest of the crowd
  • Optimized scheduling of media on the digital distribution platform Getting insights from the reviews
  • Focussed targeting of the advertisement

Examples of how Big Data has benefitted this industry are:
Spotify, a music platform uses Big Data analytics to collect data from its users and then uses the data to give educated music recommendations to each user.
Amazon Prime also uses Big Data solutions to a great extent.

Big Data in Weather Patterns

There are climate sensors and satellites sent all around the world. These satellites used to screen environmental conditions collect a vast amount of data. Various manners in which it is used are:

  • In climate forecasting
  • To study global warming
  • Understanding the pattern of natural disasters
  • To make arrangements in case of emergencies
  • To predict water availability around the globe

Examples in this industry include; IBM Deep Thunder, a research project by IBM, provides weather forecasting insights by analysis of big data.

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