Introduction to Digital Marketing

Digital marketing is basically the new generation marketing platform for every products or service using digital tools, especially on the Internet, but also involves display advertising, mobile phones, and any other digital medium. Digital marketing channels are systems depends on the internet that can make, increase, and convert product value from producer to the potential consumer by digital networks.


Search Engine Optimization / SEO Executive

Search Engine Optimization is a fascinating role to start with. It encourages fresher to begin their career. This position needs a person with the good hand on various social media and ways of building relationship digitally. A person needs to know various Google Webmaster tools perfectly. Search Engine Optimization manager can earn around three lakhs to four lakhs INR per annum.

Digital Marketing Manager

The Digital marketing manager is a very interesting job in digital marketing career which requires 5 or more years of experience in the same field with the good amount of projects to prove your capability. This requires a lot of expert knowledge and the number of projects done will determine your capability of becoming a manager. The salary bracket can be expected between 15 to 20 lakhs INR per annum. As a digital marketing manager person should have to lead the digital marketing team.

Content Marketing Manager

Content marketing manager is a very interesting job where the person is required to have 3 to 5 years of experience and is responsible for marketing the content which includes handling the blog, managing guest blogs, e-book publications, managing emails, sales page copywriting and much more. Content writers who are freelancers report to these managers. They earn somewhere between 10-15 lakhs INR per annum.

Inbound Marketing Manager

This job profile is available in some organizations but not in all. Content Marketing is a strategy in inbound marketing where the position of the manager is to attract the customers by executing the content marketing strategy.

Social Media Marketing Expert

Social media marketing is an activity where the content is spread through various social media channels. The content marketer does this part but publishing the same in social media needs expertise and here comes the role of social media marketing expert. Such advertisements are paid, thus needs more precision. This profile needs expertise knowledge in various social media monitoring tools and social media channels like Facebook, Instagram, Twitter, Google plus and much more where new features are being added every day.

The Future of Digital Marketing

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and changes as innovations in technology develop.

Below we highlight innovations happening within traditional digital marketing channels, and explore why marketers need to evolve for a high-tech digital marketing evolution.

Digital Marketing


What skills do you need for digital marketing?

Today’s digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. 

  • Paid social media advertising expertise.
  • Sales skills.
  • Specific marketing channel expertise.

Benefits of Digital Marketing

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing. 

  • Global reach – a website allows you to find new markets and trade globally for only a small investment.
  • Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Disadvantages of digital marketing

  • Skills and training – You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success.
  • Time consuming – tasks such as optimizing online advertising campaigns and creating marketing content can take up a lot of time. It’s important to measure your results to ensure a return-on-investment. 
  • High competition – while you can reach a global audience with digital marketing, you are also up against global competition.



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Role of Digital Marketing in Business Growth

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.
Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.



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