Digital Marketing is an umbrella term, and it includes several channels like Search Engine Marketing(SEM), Paid Search, as well as advertisements, email marketing, and social media marketing. There may be a lot of channels., but businesses have to figure out the best channel for themselves.
Now since there are so many channels, it gives businesses even more ways to engage with their user through digital marketing. Above all, digital marketing gives you the means to see how the users interact with your brand and your marketing.
Now, we’ll examine the several channels of Digital Marketing which impact all modern businesses.
1. Responsive Websites
Unlike a decade ago, most of the people today use their mobile phones to visit different websites. However, most businesses still develop their initial websites optimized to a PC. It is recommended to develop a responsive website that automatically detects the screen size and optimizes itself. If you still haven’t developed your website to be mobile-friendly, it’s the time to do so.
2. Search Engine Optimization (SEM)
A Search Engine is a platform that searches the web to help the users find what they’re looking for. Search Engine Marketing involves everything that helps a business rank higher on the Search Engine Results Page (SERP). It includes SEO, i.e. Search Engine Optimization, and Paid Search. Both of these channels in digital marketing involve the target to increase the visibility of a website, however, you need to pay to get Paid Search results, whereas, through SEO, it’s done organically.
3. Online Display Advertising
This is essentially the same as traditional advertising, however, it comes in many forms. It may include banner ads, interactive ads, video ads, and rich media ads. Digital advertisement is successful because it influences a user to engage with the business.
Above all, in digital marketing, you have the benefit to be able to control who sees the ad. You can even run campaigns for a specific group of people based on their tastes, aspirations, attitudes, and other factors.
4. Video
The most common forms of video advertisement can be observed on video platforms like Youtube. Typically, an ad plays before or after the content a user is looking for. Businesses have the option to make these ads clickable so it redirects the users straight to the website.
Using videos as the content is another way in which businesses are attracting users to their websites these days. They are more successful in engaging a person than traditional articles.
5. Social Media
Almost everyone today has a profile on at least one of the social media platforms. Social media is one of the most used channels in digital marketing. These platforms for some people are a way to engage with the brands they use in their day to day life.
Using social media platforms, businesses can run extremely targeted campaigns, so the ads money is efficiently used. The most common platforms for running ads campaigns today are Facebook, Instagram, Pinterest. You need to figure out the best platform for your business.
6. Mobile Marketing
Mobile marketing is a channel of digital marketing that includes targeting users on mobile devices or tablets.
Many marketers believe that developing a mobile app is essential for engaging with users today. However, there are ways in which you can optimize your site to a mobile device and reach the target. These channels include a mobile-friendly website, mobile display ads, mobile search, and in-app display advertising. These include all mobile marketing campaigns and can be optimized in real-time.
Marketers can also use SMS, MMS services to send promotional offers, or push notifications to registered users.
7. Email Marketing
Email Marketing is one of the channels of digital marketing that is considered to be underutilized by many marketers. In fact, it is more important than ever because it is a way for the brands to connect with their consumers on a personal level. Above all, email marketing can be customized for the different types of users.
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