As we all know that this is one of the hardest times which most marketers will face in their careers.
However, if everything is done right in marketing during the COVID 19 situation, it could also be one of the most rewarding times.
After all, behind every crisis, there is ample opportunity – and Covid-19 is a crisis like none we’ve faced before in our life.
The outbreak of this dangerous virus has caused the devastation that we all would be expected from a pandemic, where else, it has also produced a lot of unforeseen outcomes.
It has seen that all the communities have come together and supported each other in beautiful ways; something that your company or an organization can be a valuable part of.
According to the reports it has also seen that people are spending much more time on screens as the world has entered a lockdown, changing the digital landscape and the way we forge digital connections.
We believe that companies can come out of this pandemic situation stronger.
The companies have to use a combination of clever crisis management, heartfelt empathy, and a deep understanding of the ‘new normal’ that people are facing.
Here’s the 4 Marketing skill which you should apply during COVID-19.
Different Marketing Strategies During Covid-19.
1. Post Daily On Social Media.
Even if you have temporarily closed your business, you can still stay active online.
The marketing tool which you can use during the COVID-19 situation are:
- Google My Business.
- customers look to your Facebook.
- LinkedIn.
- Twitter.
- Instagram channels.
This tools can give you the most up-to-date news
It looks really bad if you have outdated posts or information languishing on your social media pages.
- You can share your business crisis management strategy, including the steps you’re taking to protect your employees and customers like (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, etc.).
- You can post about your online orders/ free shipments if you are taking it.
- Posting about the changes in business timing policies.
- Posting uplifting quotes is a good marketing strategy to engage more clients during the Covid-19 situation.
2. Share Carefully.
Now a day’s there is a lot of information circulating about Marketing, Finance, and other sectors during the COVID-19 period on social media are mostly fake.
This information can be dangerous to advise your customers with the wrong information.
So before sharing the article to all of your email subscribers or repost something you saw in your Facebook feed always map your crisis management strategy and think twice.
So marketing in the COVID-19 situation should be done carefully.
We would recommend you use trusted sources for coronavirus resources, like the World Health Organization.
3. Digital Campaign Should be Focus
Marketing in the COVID-19 situation has shutdown or slowdown most brick-and-mortar businesses, entrepreneurs who are relying more than ever on digital strategies.
A big part of brand marketing during this pandemic and into the future is going to be shifting most (if not all) of your small business online.
If you’re wondering how to do Marketing during COVID-19 situation, then consider using Facebook Ads, Google Ads, Instagram for Business or LinkedIn Ads to direct traffic to:
- One should do good research on useful blogs and videos.
- Start online shipping for free.
- You can offer virtual services, whether if it is financial services or music lessons.
These were a few points which you can follow in marketing during Covid-19.
4. Keep Your Google My Business Listing Updated.
Always remember that your customers and potential customers are counting on you for the latest information about your small business.
Follow the below mention things to marketings during the Covid-19 situation.
If you’re closing your company temporarily, providing any other services, and whether you’re changing the hours you’re open or offering curbside pickup right now, you need to let people know.
Using your Google Posts can be a great way to update people on everything from reduced hours to gift card purchases which will help you to best change your profile.
And If you are not able to see any changes that you make to your Google My Business profile, don’t panic.
As per Google, they may review updates for quality before publishing.
Conclusion:
Marketing in Covid-19 with the right tools and strategy will help you to grow your business and always remember that if you stop networking you will die in the market.
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