5 Best Free Google Tag Manager Courses & Training (2019)
Introduction
If you are not familiar with Google Tag Manager and have no clue about how to use it or what it is or is it different from Google Analytics, then let us first introduce you to Google Tag Manager to resolve all these questions in your mind. Google Tag Manager is a free to use tool that makes it easy for you to manage and send advertising labels (bits of code or following pixels) on your site (or application) without altering the code. Tags are bits of the website code that measure traffic and user behaviour. And what’s the benefit here? That you can manage the code without the help of the developer. Though it sounds easy, it is not that easy to use without some technical knowledge. And don’t get it confused with Google Analytics; both are different tools with different functionalities.
Benefits of using Google Tag Manager –
- Management of all the tags at a single place
- Easy event tracking
- Debug features to test the updates
- Users and permission management
- Built-in tags for inexperienced users
Top 5 Free Google Tag Manager (GTM) Courses & Training
This is a list generated by the team of experts based on the reviews and their understanding of all the free and paid courses of GTM that are available on the web. These are the top 5 free and paid courses that are suitable for beginners as well as experienced users –
Rank 1: Free & up-to-date Google Tag Manager Fundamentals Course (Analytics Mania)
Rank 1: Free & up-to-date Google Tag Manager Fundamentals Course (Analytics Mania)
Description
Make your analytics and advertising increasingly proficient by figuring out how to manage website codes and gather information with Google Tag Manager. Learning Google Tag Manager is not an easy task, but you can get your tag management journey underway today with this short and basic course.
Creator - Julius Fedorovicius, Founder of Analytics ManiaWhat will you learn in this course?
-What is Google Tag Manager and why you should implement it
-How to use Google Tag Manager and install your first container
-What are tags, variables, and triggers
-How to track events
-How to implement custom tracking codes
-How to test your implementation and what you should do further in Google Tag Manager
Course Duration – 90 minutes (15 videos)
You will get the course completion certificate at the end after taking a 30 question quiz.
Rating – 4.8/5
To enroll, Click Here
Rank 2: Google Tag Manager Essential Training (Lynda.com)
Description
Make your analytics and advertising increasingly proficient by figuring out how to manage website codes and gather information with Google Tag Manager. Learning Google Tag Manager is not an easy task, but you can get your tag management journey underway today with this short and basic course.
Creator - Julius Fedorovicius, Founder of Analytics ManiaWhat will you learn in this course?
-Installing container on WordPress
-Managing accounts and containers
-Working with variables
-Debugging your tags
-Creating Triggers
-Control Versioning
-Using Custom HTML Tags
Course duration
82 Minutes
RATING
4.7/5
Rank 3: Google Tag Manager (GTM) Training Course - From Zero to Hero (Udemy)
Description
This course covers all that you have to know to begin utilizing Google Tag Manager with certainty. Bit by bit, the course takes you through different highlights of Google Tag Manager and demonstrate to you how you can execute different Tags. You will go from knowing nothing about Google Tag Manager and Data Analytics to acing them and utilizing them with certainty.
Creator – Anil Batra
What will you learn in this course?
-Fundamentals of Google Tag Manager
-How to setup external link tracking
-How to setup GTM for Google Analytics and event tracking
-Deploy GTM in WordPress
-Track and debug JavaScript errors using Google Tag Manager
-Track user engagement
-Measuring all the scrolling activities of users
-Many more modules related to advanced tracking of user’s interaction on the web page
Course Duration
– 150 minutes
This is paid course on Udemy that rewards you with certification at the successful completion of the course.
Rating –
4.5/5
Rank 4: Free Google Tag Manager Course (Google Analytics Academy)
Creator
The best place to learn Google Tag Manager in an interactive environment is Google itself. This course will walk you through the rudiments of Tag Manager, including building up an estimation plan and the strategy for tag management. We’ll examine how to send labels and triggers, and tell you the best way to set up factors that can be reused over your site.
What will you learn in this course?
–How to use data layer
-Event management and tracking
-How to pass information from GTM to other analytics tools
-How to setup marketing and advertising tags
-How to set-up cross domain tracking
-Tracking events with variables
Course Duration
240 Minutes
Rating
4.7/5
Rank 5: Google Tag Manager with Facebook & Google Remarketing Tags
Creator – Heknath B Vicky
Description – Google Tag Manager is a tag management framework that enables you to rapidly and effectively update labels and code pieces on your site or application. When the Tag Manager framework has been added to your website or application, you can arrange labels through an online UI without modifying the code.
What will you learn in this course?
–Auto event tracking using Google Tag Manager
-Working of Google Tag Manager
-Tracking form submissions and other user activities on the website
-How to deploy Google Analytics with Google Tag Manager
-Deploy tracking codes in your website
Course Duration – 120 minutes
Rating – 4.8/5
To enroll, Click Here
These are the top 5 courses on Google Tag Manager available on the internet in 2019. Hope you learn Google Tag Manager Usage and achieve what you are looking for.
Frequently asked questions
- How will this course help me?
This course will help you in learning Google Tag Manager, which you can use to track a lot of activities that happen on your website, and you can also increase traffic on your website with this powerful tool. - Do I need prior knowledge of coding or web development?
No, you need to know basic things about the website. Google Tag Manager was introduced with the primary purpose of helping marketers so that this work can be done easily without the help of the developer. - Are these courses for beginners or advanced users?
These courses are for beginners as well as intermediary users. So you can choose from any of the top courses.
