Digital Marketing is Hot & Demand for a Digital Marketing Expert is at an all-time high. All of the Big brands & even most of the SME’s are doing their best to boom their digital presence which makes Digital Marketing one of the most Lucrative & promising career options.
Once you decide to take up Digital Marketing as your career option, the biggest question arises is in which direction to go. Digital Marketing requires a number of skills & specializing in one or few skills might land you an amazing career option.
Let’s Look At The Few Of The Career Options In Digital Marketing:
1. Content Writer
Content Writing is a skill only a few can possess, making it one of the finest career options in Digital Marketing. Good quality content is mandatory for any company’s website/blog. So if you are a good content writer there are many companies out there in desperate need of you.
2. SEO Expert
SEO (Search Engine Optimisation) is the backbone of Digital Marketing, making it one of the best career option in Digital Marketing. Besides, companies always strive to be at the top of the Search Engine results, so an SEO Expert will always be in demand.
But getting better at SEO is really tricky & requires a lot of knowledge, experience & Skills development.
3. Social Media Marketing Expert
Social Media Marketing is at its Peak today. With an increasing number of users of Social media like Fb, Instagram, Twitter, Linkedin, etc. it becomes extremely important for companies to use these platforms to showcase & market their presence.
Social media is not only used for marketing products/services but to enhance a Brand’s reputation as well. So a social media manager has to be very unique & creative while showcasing a brand online.
4. Content Marketing
Content marketing deals mainly with creating & marketing of valuable content on social media platforms like Instagram, Youtube, Facebook, etc. With an increasing number of Content Creators, the demand for Content Marketers is very high, making it a fine career option in Digital Marketing. As a matter of fact, these platforms are lot Cheaper as compared to other platforms & they provide a huge number of audiences is why Companies prefer Marketing content on social media.
5. Online Reputation Management
It’s a myth that digital marketing is only about Marketing one’s products & services online. A large part of Digital marketing includes Building a brand & managing the reputation online. Here’s where Online reputation managers come in the picture. Not only they have to focus on positive customer feedback, but they have to deal with negative feedback as well, but in a positive manner. This helps them to win the trust of the customer, which in turn increases the revenue & sales.
6. Search Engine Marketing(SEM)
Search Engine Marketing (SEM) is a digital marketing strategy used to build the visibility of a site in the Search Engine Ranking page (SERPs).
It mainly includes Paid promotions like PPC(Pay Per Click).
SEM ensures a Company’s Visibility on the top section of the 1st page of Search engines, thereby generating more leads.
The conversion rate of Search Engine Marketing is comparatively higher as a consumer only makes a search with an intent to buy a product or service or gain some valuable information. This makes SEM a very good career option in Digital Marketing.
Below given are the Approximate Average Salaries one can Expect.
- Digital Marketing Executive (0 to 2 years experience): 1.5 to 2.5 Lakhs per year.
- Digital Strategist Role (Senior Role) (3 to 5 years of Experience): 2 to 5 Lakhs per year.
- Digital Marketing Manager (5 to 10 years of Experience): 5 to 12 Lakhs per year.
- Digital Marketing Director (10+ years of experience): Around 20 to 30 Lakhs per year.
So Is Making A Career In Digital Marketing A Good Choice?
Well, yes it definitely is. All in all career in Digital Marketing can be very promising, taking into consideration the growth in the Digital world & the competition that exists. Be it a job or freelancing, Digital marketing is one of the finest options if you are Skilled, Patient & Disciplined enough.
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