An individual uses a search engine n number of times a day. While getting results for their search, they come both Organic & In organic search results. Both of them have their own pros & cons & are used by Advertisers as per their marketing strategy. So, let’s go ahead & see what is the difference between Organic results & Inorganic results.
Organic Results
Organic search results are the natural results that are found beneath the ads section of a search engine. They rank naturally as the search engines find these webpages to have the most relevant & informative content matching your search. This is the key difference between Organic Results & Inorganic Results.
It is the Search engine algorithm that decides which page shall rank for a particular keyword/words on the basis of predefined parameters.
The search engine scans pages on the basis of the query entered by the user & then displays the pages on the basis of relevancy.
While scanning, the search engine takes into consideration many aspects of a webpage. These include Title tags, Meta description, URL, Keywords used, the content, etc.
So it is really important to optimize the web pages using SEO techniques so that Search Engines rank your page.
Nowadays, people spend a lot to hire a specialized SEO professional to rank on top in SERPs.
However, it must be noted that SEO is a long term process. It takes time to show results, at least 5-6 months of patience & consistency.
Inorganic Results (Paid Results)
Inorganic results aka Paid results are paid ads that people run to get visibility & be on top of Search Engine. This is the difference between an Organic Result & Inorganic Result.
This is the fastest way to get on top of SERPs & increase traffic & conversion.
This method is also known as Search Engine Marketing(SEM). Marketers spend a lot of money to boost their web page for some specific keywords.
For ads on Google, Marketers use Google ad words, to create an ad & bid for the keywords they wish to target.
It is easy to tell the Difference Between An Organic Result & Inorganic Results. Paid results are always on the top & have an Ad sign on the left of URL.
Even though one opts for a paid ad, Google still verifies that the Content of the Paid ad is relevant & informative enough to Rank on top of a Search Engine Ranking page.
Organic Vs Inorganic Results
A successful Digital Marketer should know what is the difference between Organic search result & should be able to use both the techniques to his best advantages.
Organic results give long-lasting results, while Inorganic results give immediate ranking, driving huge traffic.
The biggest negative factor for Inorganic results is that the ranking goes down as soon as one opts no stop running ads.
So the trick is understanding the difference between Organic Result & Inorganic Result & blend them in such a way that it gives maximum & long term results.
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