Digital Marketing in Depth
What is Digital Marketing?
Digital marketing incorporates all marketing efforts that use any electronic device or the internet. Companies leverage digital grooves such as search engines, social media, email, and other websites to connect with current and prospective customers.
Why Digital Marketing?
While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can be done electronically and online. This means that there are a number of boundless possibilities for brands including email, video, social media, or website-based marketing opportunities.
Because DM has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -such as a billboard or print ad.
How does Business Define Digital Marketing?
DM is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
The best digital marketers have a clear picture of how each marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.
